Case Studies / Waitrose Agronomy Group
Waitrose Agronomy Group
Communicating sustainable farming science across a major retailer’s supply chain.
Taskscape produced a short film for the Waitrose Agronomy Group to communicate its collaborative approach to sustainable crop production and support internal and external development of the group’s network.
Brief
The Waitrose Agronomy Group is a collaboration between Waitrose, its key fresh-produce suppliers and academic partners, linking agricultural science with day-to-day crop production across the Waitrose supply chain. The group works to support sustainable production by sharing best practices and coordinating research on soil health, biodiversity, water use and minimising chemical inputs. Taskscape was contracted to produce a film to communicate the group’s ideas and activities to current members, the wider company, and external partners.
Activity
- Produced a short film with footage shot in Spain and the UK
- Captured the group’s collaborative approach to sustainable farming science across the supply chain
Outcomes
- Used online and at events
- Communicated the group’s approach and activities to current members and the wider Waitrose business
- Supported external awareness and development of the Agronomy Group’s network
