Case Studies / BerryWorld UK
BerryWorld UK
Aligning a complex berry business for coherent internal operations and external identity.
Taskscape provided strategic consultancy to BerryWorld UK, helping align a large, segmented business so that overlapping operations functioned coherently and presented a clear external narrative in the marketplace.
Brief
BerryWorld Group is a major berry breeding, marketing and supply business operating across multiple segments and joint ventures. While commercially successful, the group sought to function more coherently internally and to present a unified external identity to maintain competitive advantage. Taskscape was contracted to help achieve that alignment.
Activity
- Conducted interviews, purpose workshops and audits of organisational structure and workflows
- Assessed how overlapping business segments could be presented coherently to internal and external audiences
Outcomes
- Improved internal alignment and informed organisational next steps
- Helped expedite the operational partnership of a joint venture, BerryWorld Plus
- Work led to a website refresh for the whole group through BerryWorld UK
