Case Studies / Seed Systems
Seed Systems
Helping build the brand and positioning of a nonprofit dedicated to climate-resilient seed access in Africa.
Taskscape provided consultancy and content to support Seed Systems in its early stages, developing branding, an initial website and strategic positioning for the organisation.
Brief
Seed Systems Group is an Africa-based nonprofit working to ensure that every smallholder farmer can access high-quality, climate-resilient seed for a wide range of food crops. Operating across around 15 African countries, they partner with governments, investors and local seed companies to build sustainable seed systems. Taskscape was contracted by the organisation’s leadership at an early stage to provide consultancy and content, focusing on organisational positioning and stakeholder engagement around the recovery and maintenance of seed systems in disrupted agricultural environments.
Activity
- Provided consultancy on organisational positioning, development and communications strategy
- Created branding materials and an initial website for the organisation
- Focused messaging on engaging stakeholders in seed system recovery and resilience
Outcomes
- Seed Systems successfully developed into the Seed Systems Group, a continent-wide, science-driven nonprofit working across 15 countries
- The organisation has partnered with over 50 seed companies and national institutions, supporting first-ever domestic hybrid maize seed production in the DRC and reaching nearly 60,000 farmers through small-pack distribution
